Amanda Faull | Culture Comms
The right words matter.
I work with organisations that take their culture seriously — where what you say to your people, and how you say it, genuinely matters. Whether you’re navigating change, building a more inclusive workplace, or trying to turn strategy into something people actually believe in, I help you communicate with clarity, credibility and care.
Most organisations aren’t short on activity — they’re short on clarity.
The right communication doesn’t just inform people. It helps them understand why it matters, what’s expected of them, and that someone has actually thought about how this lands. That’s what I help you build.
Clarity before action
Insight & Alignment
The strategy is clear on paper — but it’s not consistently understood or communicated. Messages vary, leaders interpret things differently, and culture or inclusion efforts aren’t landing as intended.I start by listening. Through diagnostics, interviews and focused sessions, I build a clear picture of where alignment is breaking down — where the gaps are between what leadership thinks they’re saying and what people are actually hearing. You leave with a stronger narrative, clearer leadership messaging, and a focused plan for where to put your energy next.
Say the right thing, clearly.
Narrative & Messaging
You have something important to say — but it’s not cutting through. Messaging feels inconsistent, thought leadership is ad hoc, and different voices don’t quite add up.I help you define what you want to be known for and build the structure behind it — from narrative frameworks and content pillars to editorial guidance and leadership voice. The goal isn’t just a cleaner message. It’s a voice you can sustain — one that sounds like you, holds up under scrutiny, and gives everyone in the organisation something consistent to work from.
Bring your strategy to life.
Campaigns & Activation
Initiatives have been launched — but they haven’t translated into meaningful engagement or behaviour change. Comms went out, but didn’t land. Leadership support isn’t visible. Momentum drops off quickly.Good activation is more than a launch plan. I design approaches that create genuine momentum — bringing in the right channels, the right voices and the right sequencing to make sure your initiative lands with the people it needs to reach. From campaigns and leadership activation to audience journeys and measurement, you leave with something that’s built to sustain, not just announce.
Stay visible. Build credibility.
Thought Leadership & Content
There’s no shortage of ideas — but turning them into consistent, high-quality content is a challenge. Thought leadership feels reactive or disconnected from what’s really happening across the organisation.I help organisations and senior leaders develop a voice worth listening to. That means content grounded in real perspective — not just what sounds good, but what you actually believe and can back up. From employee storytelling and leadership articles to white papers and editorial frameworks, the work I do here is designed to build genuine credibility over time, not just fill a content calendar.
Creative thinking. Strong writing. Work that actually moves things forward.
Where I Come In
Communication isn't about spreading the word. It's about what happens when the right people feel seen, heard and connected to something that matters. Words are just where it starts.I've spent 15 years finding the story underneath the strategy — and building the conditions for people to believe it. Internally, that's meant growing communities, helping leaders understand the gap between what they're saying and what people are actually hearing, and turning values from something on a wall into something you can feel. Externally, it's meant bringing people together around shared goals and giving organisations a voice worth listening to.I do this work because I believe it matters. Organisations that take their people seriously — that build cultures of genuine inclusion — think more clearly, move faster and hold on to the people who make the difference. I want to work with the leaders who already feel that, even if they haven't quite found the words for it yet.
Thinking out loud.
I write occasionally about communication, culture and the things that don’t always get said — what’s working, what’s not, and what I’m noticing in the work. Nothing overly polished. Just honest thinking, shared as I go.